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Fostering an internal community

Implementing the Income PDCA cycle to improve ES and corporate value

At ITOKI, the purpose of internal communication (INCOMI) is "maximizing corporate value." We believe that the effect of INCOMI is to contribute to improved business performance, such as increased motivation, loyalty, and ultimately productivity. To this end, we start with basic awareness activities that accurately and clearly communicate the company's policies and vision, and internal newsletters and events that generate empathy, and by activating communication, we deepen and continue mutual understanding. The slogan for INCOMI is "ONE ITOKI," which aims to improve "unity," which is also a keyword in our management policy, and we promote activities that emphasize the spirit of leaving no employee behind. The subtitle is "We Design Tomorrow. We Design WORK-Style." and we always try to keep our employees' eyes on our mission to stakeholders through our business.
In addition, at INCOMI, the PR department conducts a communication survey every year in coordination with the results of the employee engagement survey conducted by the HR department. We extract issues from both surveys and repeat the PDCA cycle to link them to the next measures.

Part of the content of the internal article

The "Faces of ITOKI" series, which caused a stir in the company newsletter, is now being used for corporate advertising

Itoki regards employee engagement scores as one of its key management indicators, along with sales and operating profit, and is implementing various measures, including strengthening internal communication. Diverse human resources are Itoki's treasure, and it is precisely because so many people support each other that we are able to achieve high quality and deep trust. In the "Faces of Itoki" section, we take a closer look at the people who are sincere in their work and active on the front lines as the "faces of Itoki." We communicate with a focus on their passion and feelings toward their work.
In this context, the corporate advertisement "The Face of ITOKI," based on this idea and published in the Nihon Keizai Shimbun and other newspapers for five consecutive days in December 2023, won the Silver Award in the Newspaper category at the 45th Japan BtoB Advertising Awards.
Rather than focusing on "products" or "services," the company aimed to communicate the company culture and increase employee motivation by expressing employees' passion and enthusiasm for their work in an impactful creative manner. This corporate advertisement, which is an extension of the company's internal communication measures, has received positive feedback not only from within the company, but also from employees' families and acquaintances, business partners, and local residents in the area where the company is based, contributing to further improving employee engagement.

Spontaneous connections bring about change

With the aim of fostering a culture that respects employee autonomy and diversity, we have launched an internal community where employees can participate by raising their hands. Activities are being carried out on a variety of themes, including women's empowerment, global human resource development, and factory revitalization. A culture where employees think and act independently is steadily taking root, and this is serving as a driving force for change from within the organization.

Fostering a sense of unity through company events

In conjunction with the announcement of the 2024 Medium-Term Management Plan, in addition to a kickoff event at headquarters, more than 150 town hall meetings were held across the country. The meetings were run by a show of hands among employees, and having a diverse range of employees take to the stage encouraged employees to take ownership of the plan. Furthermore, a sense of unity and empathy is steadily being fostered through employee-led events such as Family Days at both offices and factories, and the Factory Knowledge Competition (Improvement Competition), which pits employees against each other in their on-site ingenuity.

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