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Mr.Yokoishi, can Japanese people change the way they work?

Mr.Yokoishi, can Japanese people change the way they work?

"TOKYO WORK DESIGN WEEK" is held every November as a "work style festival" that invites business leaders and experts to think about future work styles. From the talk of Takashi Yokoishi, the organizer of this event, we were able to learn about the trends in work styles.


Takashi Yokoishi
CEO and Producer, &Co., Ltd.
Organizer of TOKYO WORK DESIGN WEEK

The number of 55-year-old visitors is rapidly increasing?! What is the Work Style Festival?

-TOKYO WORK DESIGN WEEK (TWDW), which you founded, can now be said to be one of the largest work style events in Japan.

Thank you. We have been holding the event every year since 2013, for seven days around Labor Thanksgiving Day. Most of our visitors are in their 20s and 30s, but recently we've seen a sudden increase in people over 55 years old.

-55 years old?!

They are people who have reached the retirement age for their positions. Looking at their business cards, some of them have titles like "former manager" (laughs). It seems that this is an opportunity for them to think about their way of life, rather than their way of working. TWDW is billed as a "festival of working styles," but its distinctive feature is that it is a place where people can reexamine their way of life and values through the way they work.

-Please tell us what prompted you to start the event.

It all started with the Great East Japan Earthquake and reading Linda Gratton's Work Shift (President Publishing, 2012). It was a time when the world's values and ways of life were in flux, and I quit the advertising agency where I was working after the earthquake.

I was influenced by people who work in what is now called "Holacracy" style. This refers to people who prefer non-hierarchical or top-down organizations and work independently. I wanted to create a platform that would connect people who work in this way. It started as a study group of 5-6 people, but it gradually grew.

Interview scene

Some people are so moved that they cry.

-Every year, a different theme is set.

Yes. The core concept is that there is no single way of working, no single title, and no single place of work, but the theme changes every year. The first year, in 2013, was "ARE YOU READY FOR THE FUTURE OF WORK?" This was because there was momentum for a major change in the way people work. Since then, we have changed the theme to suit the times and social climate, such as "Discover the Future of Work" and "Building Creative Leadership!".

The current state of affairs is also reflected in the keywords used by speakers. One year, many people spoke about "community," and there was interest in how workers connect and collaborate both inside and outside the company. However, the following year, the emphasis was on individual initiative, and the keyword "leadership" was heard frequently.

- "Work style" encompasses so many different themes.

If a title is "doing," then the invisible way you are, the person you are, is "being." It's said that "how you work is an interface to how you live," and how you work is reflected in how you live, and how you live is reflected in how you work.

Some people are so moved by the lectures and workshops that their outlook on life is shaken, and they even begin to cry. Incidentally, the management team is made up of about 150 volunteers, mostly in their 20s, and about 70% of them have decided to change jobs or become independent after becoming involved with TWDW.

Interview scene

A karaoke room in the workplace?!

-In addition to working for a company, various types of "work" are emerging, such as contributing to the community. How do you think the way we work will change in the future?

The trend from "job titles to roles" will not stop. It is also a trend from "companies to teams." The era of moving work forward in hierarchical organizations is over, and the roles of members will become more important.

A job title is expressed by a "title," but a role is expressed by a "tag." One's interests and strengths, such as "programming," "event production," or "AI," are "tags." When these tags are combined, they become the person's way of working and living. If we let AI analyze tags, we might be able to create a dream team that transcends companies .

-What do you think about the workplace?

It would be nice to have many project rooms. I think that in the future, organizations will not be fixed, but will be freely structured for each project. We could buy an entire building with a karaoke room and use it for each project. It would be like an office with many project rooms like a beehive. It would be nice to have a place like that at every station on the Yamanote Line!

-That 's an interesting idea! Finally, I have a question for Mr. Yokoishi, who has been running the "Work Style Festival" for five years. Do you think Japanese people can change the way they work?

The trend these days is to shorten work hours and increase play time, but I think Japanese people are not very good at playing. Isn't it difficult to play? Premium Friday also advocates "finish work and go out for drinks," but wouldn't it be better to call for "spending time on self-improvement" instead? It's not about "not working," but rather about looking at work in a positive way.

In Japan, the "duty to work" is one of the three major duties of citizens. And there is also a culture where people can show gratitude to each other through work. I think this is a wonderful culture. The theme of TWDW 2017 was "Thank you for work." I feel that work is something precious and makes people happy, especially now that it is said that "people will no longer have to work" due to coexistence with AI.

<What does WORK-Style mean to you, Mr.Yokoishi?>

How you work is also a family issue. In fact, I have children at home and am busy raising them. Before WORK-Style I value the life and people in front of me. That's how I work.

"Wash the dishes."

PROFILE

Takashi Yokoishi
Takashi Yokoishi

CEO and Producer, &Co., Ltd.
Organizer of TOKYO WORK DESIGN WEEK

Born in Osaka in 1978. After graduating from Tama Art University, he worked as an executive at a TV station group company, an advertising production company, and a recruitment agency before founding &Co. in 2016. Since 2013, he has been organizing "TOKYO WORK DESIGN WEEK," as well as providing brand development, business consulting, creative production, human resources training workshops, and events. He is the founder of "NEW_SCHOOL," a school of kindness, and "Learning Caravan," a traveling study group. His publications include "The Future of Our Work: Interviews with 10 People Creating the Next Generation Standard" (Hayakawa Publishing).

*Departments and positions listed are as of the time of interview.
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Work Catalog

Work Catalog

What does WORK-Style mean to you? This series touches on a variety of values through interviews with key people active in various businesses. It explores WORK-Style that will be required in the coming era.