After graduating from university, he joined the design company "One to Ten Design" and worked as a creator in charge of digital communications for various brands. In 2015, he founded "One to Ten Robotics," a company that deals with robot technology, and is currently involved in management as Executive Vice President and CTO of "One to Ten," a creative group that uses cutting-edge technology.

In one word, we can describe our company as a "creative group that realizes the near future." In recent years, we have been developing and producing highly accurate xR (AR, MR, VR) technology, such as "Dragon Quest VR," a VR activity based on the "Dragon Quest" series, and "CYBER WHEEL," a VR experience of wheelchair racing. In addition, in the field of AI, several projects using machine learning are underway. I believe that in about five years, we will be providing experiences like those in science fiction.

Advantage is that we can gather excellent staff from both Kanto and Kansai. However, we feel that there is a loss of communication because we have two bases. We have conversations almost every day via video conference, but it is difficult to convey the subtle nuances of creativity and to respond flexibly to clients. I feel that work remotely is easier to carry out when you can see exactly what you are making and tasks are properly assigned.

According to a survey of 5,000 people conducted by Adobe in 2012 in Japan, the United States, Germany, the United Kingdom, and France, Japan was ranked as the most creative country in the world. However, many Japanese people answered "America," and only 19% answered that they were "confident in their creativity." In addition, "The Creative Mindset" (by David Kelly and Tom Kelly, Nikkei BP), published in 2014, states that many people draw all kinds of pictures as children, but as they get older, they start comparing themselves to others and lose confidence in their creativity.

As AI evolves, humans will have to exercise their creativity and do intellectual work. However, we often hear stories like, "We gathered people from various departments for a new business, but they couldn't come up with any good ideas." We hold workshops to foster creativity in such companies, but we are always thinking about whether there are more appropriate solutions for people who are unable to use their creativity well.

When we think about business, we think from both the market-in and product-out perspectives, of course. Regarding the latter, since we have many makers, we often make what we want to make ourselves and then think about selling it. We allow employees to spend one day out of the 20 working days a month making things they like, and about once every two months we share these ideas within the company and consider whether they can lead to business. We call this system "Seed," and we believe it contributes to improving creativity.

Yes. I also consciously use the technique of "graphic facilitation" to effectively communicate my ideas. It's a method of communicating with pictures rather than words. I wasn't very good at drawing when I was an engineer, but since becoming a director, I try to draw even if I'm not very good at it.

Usually, ideas only come from within one's own framework. But if there are two people, unexpected ideas can come up, so I wonder if AI could take on the role of the second person. AI might be able to come up with ideas more frequently, or even think of ideas from scratch. In fact, I have been exploring the technical feasibility of this for several years now.

The business use of xR technology will also increase. In 2018, a company called Magic Leap released mixed reality glasses for developers that recognize finger movements and move virtual objects, and in 2019, Microsoft announced mixed reality glasses for B2B. A society in which work is done using mixed reality (MR) is becoming a reality.

Conference rooms will also change. With MR glasses, comments will be displayed as text in speech bubbles, and minutes will be automatically created. After a meeting, the next action will be automatically suggested, and people in remote locations will be able to participate as if they were in the room. The day when such a "conference room of the future" will be available is probably not far off. If we can take on the experience creation part in cooperation with office furniture and equipment companies like ITOKI, I think it will definitely be interesting.