GOOD DESIGN AWARD 2025

A total of seven projects have been awarded the Good Design Award at the 2025 Good Design Awards (sponsored by the Japan Institute of Design Promotion, a public interest incorporated foundation): four products, two spaces, and one brand.

GOOD DESIGN AWARD Winner

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NII

Itoki has launched a new furniture brand based on the concept of "Ingenious design." The products, created in collaboration with globally active designers, are a driving force behind creating new value in the workplace.


Producer

ITOKI CORPORATION

Director

Chief Creative Director Hirotaka Tako

Designer Tangram Ltd.

Evaluation Comments from the “Good Design” Committee

When people work, the environment and space they work in can have a significant impact on the efficiency and quality of their work. The design process and thinking behind the brand logotype are convincing, and the finished product is simple and beautiful. You can sense the brand vision of creating an environment and space where diverse people can perform to their full potential. Overall, it has a universal and creative appeal as globally deployed branding that presents the worldview of beautiful and original products.

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BITMAP

BITMAP

This sofa is made up of blocks of different sizes connected by a single edge, creating a unique appearance. The top surface can be used as a simple table, armrest, backrest, or even as a seat. Although it is a single module, by combining and arranging the blocks in an intersecting pattern, it allows for communication in any direction, including parallel, face-to-face, and diagonal.


Producer

ITOKI CORPORATION

Director Chief Creative Director Hirotaka Tako
Designer Todd Bracher / Todd Bracher Studio


Evaluation Comments from the “Good Design” Committee

Composed of a combination of large and small blocks, this sofa is a simple yet powerful product. The floating small blocks not only function as tables and seats, but also have a structure that allows them to be combined in various directions. As a product that encourages communication between people from multiple directions and creates movement and interaction in the space, the high expandability that expands from a single module and the visual appeal of the color combinations were highly praised. It is a product that brings individuality and flexibility to the space and stimulates the user's creativity.

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Parlamento

Parlamento

This modular furniture, with four units of different heights, creates a space where diverse individuals can interact. The unit, consisting of a low/high sofa and a low/high table, is designed to allow information to be shared on an equal footing no matter where you are in the space. It is suitable not only for boardrooms but also for reception and communication areas, creating a space with a sense of unity.


Producer

ITOKI CORPORATION

Director

Chief Creative Director Hirotaka Tako

Designer Jun Aizaki / CRÈME

Evaluation Comments from the “Good Design” Committee

This product is a modular piece of furniture inspired by lounge seats from the 1970s, reinterpreted in a modern context. The four units of different heights are comfortable and functional, while their sculptural form displays a rich expressive power, bringing depth and spaciousness to the space. The design has been highly praised for its ability to create a variety of scenes required in modern offices and public spaces through a variety of arrangements and combinations with tables, and for providing users with a place for smooth communication.

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Centra

Centra

Centra is a big table where people can gather and spend time together as they like.
The design combines stability and freedom, making it suitable for both solitary moments of deep reflection and relaxed conversation. The thick legs and low beams create a sense of solidity, naturally drawing the eye downward and giving the space a sense of calm. Meanwhile, the structure, with a single leg supporting the edge, creates a sense of openness within the solidity, giving it a light impression. Furthermore, the shape of the tabletop and the structure of the main body are woven with functionality to support an appropriate distance from others and comfortable work, but without forcing a specific use on users, it exists as a comfortable space, allowing users to naturally create comfortable situations and interactions.


Producer

ITOKI CORPORATION

Designer Yukiyoshi Kato and Koji Yamashita, ITOKI CORPORATION


Evaluation Comments from the “Good Design” Committee

This product is a table that can flexibly accommodate diverse work styles. Its unique tabletop shape and structure, in which the edge of the tabletop is supported by a single leg, give greater freedom in seating position, and its functionality of encouraging natural communication while maintaining a comfortable sense of distance is seamlessly incorporated into the product. It also offers excellent stability, and is available in a wide range of tabletop shapes, colors, and materials. Furthermore, careful consideration has been given to the handling of power and other wiring, and its flexibility to suit different uses and spatial concepts was also highly praised.

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DAP with MediMonitor (drug picking system for dispensing pharmacies)

DAP with MediMonitor (drug picking system for dispensing pharmacies)

DAP (Drug Automatic Picking system) with MediMonitor is an automated drug picking system that streamlines drug picking operations. By integrating drug picking and audit support functions at dispensing pharmacies through the automatic storage and retrieval of drug trays using a small robot and an advanced audit support system, the system helps prevent drug picking errors and alleviates the pharmacist labor shortage.


Producer

ITOKI CORPORATION Koichi Osawa

Director ITOKI CORPORATION Koichi Osawa
Designer ITOKI CORPORATION Koichi Osawa

Evaluation Comments from the “Good Design” Committee

This manufacturer has over half a century of experience honing picking technology for automated warehouses, and has developed this medication picking device by leveraging that experience. The slim, compact design is considerate of the installation environment, with a straightforward design that minimizes unevenness and a flat surface that blends in with the medicine cabinet, and also takes into consideration on-site traffic flow and cleanability. The main unit is equipped with eight drawers, and a flashing display guides users to the appropriate location to retrieve items, preventing mix-ups. This semi-automates part of the dispensing process, freeing up time for pharmacists to spend with patients. This is an excellent proposal for the future society, where the way pharmacists work will also change.

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ITOKI DESIGN HOUSE 11F

ITOKI DESIGN HOUSE 11F

ITOKI DESIGN HOUSE is a creative hub that designs tomorrow's WORK-Style.
It is an office, showroom, and lab where next-generation work styles can be conceived, put into practice, and experienced.
People will gather and collaborate to create a new culture of WORK-Style.


Director

ITOKI CORPORATION Sachiko Kayama

Designer ITOKI CORPORATION Sachiko Kayama, Rie Nishioka, Risa Iwamatsu, Miki Tsuchida, Yumiko Kobayashi, Yuki Fukushima


Evaluation Comments from the “Good Design” Committee

We commend the careful pursuit of creating a space where employees can work in peace for long periods of time in a showroom-style office that welcomes many visitors. The use of dark tones and enclosed seating arrangements take into consideration line of sight, easing the stress of feeling like one is being "watched." The entrance space, which can also be used for events, has an excellent configuration that deliberately fixes large furniture while utilizing differences in floor levels to create flexibility. Rather than simply seeking variability, the attitude of balancing functionality while maintaining the quality of the space conveys a mature perspective on office design.

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Toyo Engineering Head Office Bay Tech Makuhari

Toyo Engineering Head Office Bay Tech Makuhari

"Bay Tech Makuhari" is the headquarters office of Toyo Engineering Corporation, which operates a plant engineering business. In order for TOYO to expand its business and open up a new era, we strengthened its internal branding under the concept of "BLUE PLANeT" and designed a place where diverse employees can come together as one. We will accelerate co-creation and shape a new TOYO.

Evaluation Comments from the “Good Design” Committee

This head office creates a space where diverse employees can come together and projects the company's vision for the future. Based on the concept of "BLUE PLANeT," the company's philosophy and social message are neatly expressed in the space, creating a space where employees can speak with pride. assigned seats has been eliminated, and zoning allows employees to freely choose from a variety of workspaces, encouraging natural interaction and fostering co-creation. The design process, which involved a company-wide workshop, resulted in a high level of completion, while also changing the awareness of employees. The space has been renovated while respecting the beauty of the existing architecture, with a sense of unity in every detail, and functionality and beauty resonate together. This office is a powerful embodiment of the new Toyo Engineering.

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Director

ITOKI CORPORATION Masanobu Shimamura

Designer ITOKI CORPORATION Masanobu Shimamura, Nozomi Furuta, Kana Otsuka, Noriaki Kato, Tomoaki Obata, Yuna Ando


For more information about the Good Design Award, please visit the Good Design Award official website.

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*The information posted is as of the time of announcement. Please note that the information may differ from the latest information.

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