Value chain

The company established a central research institute to conduct research into recycled materials and new manufacturing technologies. It aims to strengthen its ability to respond to a diverse society. It also advances the development of data businesses and has begun collaborating with universities and start-up companies. It aims to release a variety of applications and create unprecedented business models.

• Circular Economy Society
• Environmentally friendly material products
• A new genre of business combining office and data
• Providing new value to customers using data
• Research into a new ecosystem for office and office furniture creation

In order to handle a wide variety of products, we are strengthening our efforts to expand our business with new business partners.
We centrally manage business partner information using a unique system that allows us to quickly select suppliers that meet new product specifications and procurement conditions. Furthermore, we have created a sustainable procurement guidebook and are promoting procurement activities that take human rights, the environment, and BCP into consideration.

• Expansion of new genre products
• Stable supply system even in times of emergency
• A supply chain network that takes sustainability into consideration

In 2022, we will build an AP Center in the Shiga area and establish a production system that can flexibly respond to a wide variety of products.
The company plans to expand production from existing products to other categories. It also plans to introduce an inspection system using AI. It aims to reduce the burden on workers and ensure stable quality.

• Production of a wide variety of products
• Providing products that create new value
• Reducing the burden on workers
• Stable quality

MA (Marketing Automation) was used to widely disseminate information about Itoki. Inside sales was conducted based on access information to expand new customer base.
Furthermore, we will increase the number of experienced sales and spatial designers we hire, strengthening our ability to propose solutions to customers' problems.

• Proposing products and services that meet customer needs
• Providing products and services that support new ways of working for customers
• Ability to respond to customers through group-wide cooperation
• Increased sales

In anticipation of the "2024 Problem," we are strengthening our in-house logistics functions through M&A and other means to ensure stable delivery of products to customers.
We are improving delivery efficiency by reorganizing logistics warehouses in the Tokyo metropolitan area, our largest market, and in areas with low volume, we are stabilizing the logistics environment by conducting joint deliveries with other companies in the same industry.

• Stable logistics system
• Efficient warehouse operation and management
• Environmentally Friendly Logistics

They promote waste reduction by establishing a subscription service and a scheme to donate used furniture overseas. They also turn waste materials into new value that strengthens connections with customers by producing novelties using scraps from the factory production process and by adapting paper bags for catalogs to be used as document cases.

• Reduction of waste
• Acquiring Itoki fans
• Cultivating an environmentally conscious mindset