GOOD DESIGN AWARD 2024

A total of six products and one property developed by ITOKI have won the "GOOD DESIGN AWARD" and "GOOD DESIGN BEST 100" at the "2024 Good Design Award" (sponsored by the Japan Design Promotion Organization, a public interest incorporated foundation).
GOOD DESIGN BEST 100 Award Winner
GOOD DESIGN AWARD Winner
vertebra03WOOD

vertebra03 WOOD is a wooden work chair that combines a comfortable seating experience with a light form and a mechanism that naturally guides you to the correct sitting posture. It comes in three wood colors, four body colors, and a variety of leg types, including five-legged with casters and four-legged.
Producer |
ITOKI CORPORATION Keisuke Tanaka |
Director | ITOKI CORPORATION Haruhiro Ezure |
Designer | Fumie Shibata |
Evaluation Comments from the “Good Design” Committee
The natural and warm wood material blends seamlessly with the mechanical functions, realizing a relaxing appearance while maintaining the comfort required for work and tasks. The color development that makes use of the wood grain and the possibility of combining it with fabrics expand the options for where it can be used and increase the freedom of working style. The three-dimensional wooden parts, created through joint development with a wooden furniture manufacturer, ideally reflect the knowledge and technical capabilities of each company, making this an excellent initiative that expands the possibilities of Japanese manufacturing.
hako

This portable battery blends in with the space when in use, when transporting, and when charging, allowing you to work anywhere you want. It has a strap on the back, so you can easily carry it around when moving between locations for online meetings. The design was inspired by paper boxes, and the colors were adjusted to a certain tone, with colors that match the interior and the image of paper. By reducing the gloss, the gadget-like feel is reduced, creating a design that is not self-conscious.
Producer |
ITOKI CORPORATION |
Director | ITOKI CORPORATION Haruhiro Ezure |
Designer | Fumie Shibata |
Evaluation Comments from the “Good Design” Committee
With the diversification of work styles and changes in devices, the need for portable batteries has increased in recent years. This product has been highly praised for its functionality and beautiful appearance. The simple shape of the product has all the necessary functions, such as a USB port, an LED display that shows the charging status, and a power switch, seamlessly arranged, and its color that blends in well with the environment and its subdued texture set it apart from existing products. It is lightweight, and the carrying strap on the back of the main unit is highly useful, contributing to the creation of an environment that improves productivity regardless of where you work.
Feels

In response to the trend towards wooden interiors, which is following the trend towards wooden construction and wood-based structures in buildings, this is a non-flammable partition with a veneer finish that creates a comfortable space. It reproduces the texture of solid wood while also being fireproof, and by unitizing it with a unified design, it can be smartly coordinated with the wood-based office space.
Producer |
Masato Kawamura, ITOKI CORPORATION |
Director |
ITOKI CORPORATION Haruhiro Ezure |
Designer | ITOKI CORPORATION Ryu Yamamoto |
Evaluation Comments from the “Good Design” Committee
Wooden partitions can completely refresh a drab office interior, but they cannot be used as is due to fire resistance. This product uses a unique method of application, using metal as the base, and we highly evaluated the fact that it has the warmth unique to wood while ensuring the precision of an industrial product. In addition, by following the size of wooden fittings and using veneer instead of sheets, we have succeeded in approaching the impression of wooden fittings.
common furniture / Partition

This is an unprecedented partition from the "common furniture" series, a brand that includes furniture and partitions that realize free and creative spaces based on the concept of "universality. Freedom." We aimed for a neutral yet endearing design that embodies the necessary functionality and strength by freely combining a variety of frame styles, surface materials, and colors.
Producer |
ITOKI CORPORATION Masato Kawamura Haruhiro Ezure |
Director | Naruse-Inokuma Architectural Design Office Yuri Naruse Jun Inokuma |
Designer |
Naruse-Inokuma Architectural Design Office Yuri Naruse Jun Inokuma Ryo Odaka ITOKI CORPORATION Yukiyoshi Kato |
Evaluation Comments from the “Good Design” Committee
It perfectly embodies the concept of "universality and freedom." Its quality is suitable not only for diversifying office environments, but also for commercial spaces such as restaurants, retail stores, and hotels. Its design allows for a high degree of freedom in the combination of function, strength, frame, surface material, and color, allowing for flexible adaptation. Another advantage is that construction time is short when newly installed, and it can be dismantled and re-installed when relocation is required. It is also expected to be effective in reducing on-site loss of parts when installed, and in reducing waste loss when dismantled, making it an excellent product from an environmental perspective.
sound sofa Sofa

This box-shaped sofa provides a comfortable sound environment for both the person sitting and those around them during web conferences held in open office spaces. The directional speaker attached to the back of the sofa controls the sound of the web conference to the optimal range, allowing the person sitting to hear it clearly and reducing sound leakage to the surrounding area.
Producer |
Hiroki Sato, Rieko Miyata, Takashi Arai ITOKI CORPORATION |
Director | Hiroki Sato, ITOKI CORPORATION |
Designer | Hiroki Sato, ITOKI CORPORATION |
Evaluation Comments from the “Good Design” Committee
The functions necessary for web conferencing, such as digital devices and audio equipment, are appropriately built into the box, providing new value in the form of "you can hear when you sit down." It reduces sound leakage to the surrounding area while enabling comfortable meetings inside the box, providing a good environment for both the user and those around them, and improving the sound environment issues in the office. The seats are also highly rated for their specialized design for web conferencing, such as being angled to make the display easier to see and easier to capture on camera. It is available in a wide range of materials and colors, making it suitable for a variety of office spaces.
workers Trail Hoteling Label

This is a reservation status display label that allows you to check hoteling (seat reservation) status on the spot.
The simple and easy-to-understand screen design, wireless and operation-free system, visualizes reservation status, and facilitates the selection and use of work locations.
Producer |
ITOKI CORPORATION Yoshihiro Teramoto |
Director | Hiroki Sato, ITOKI CORPORATION |
Designer | ITOKI CORPORATION Takamura Eka and Ishizuka Miharu |
Evaluation Comments from the “Good Design” Committee
The design of the Workers Trail Hoteling Label features a simple and intuitive UI, smoothly supporting the selection and use of workplaces. It promotes efficient use of office space with real-time availability display using electronic paper and a QR code function that enables on-the-spot reservations, and was highly praised for its completely wireless design and flexible installation method that allows it to adapt to a variety of office environments. It is a design that combines simplicity and functionality.
ITOKI TOKYO XORK 13F

This is the 13th floor of ITOKI TOKYO XORK the ITOKI headquarters office, which was renovated in 2024 with the concept of "Return to office for now" based on the office workers.
With the aim of encouraging people to return to the office, the space is based on the three themes of co-creation, collaboration, and symbiosis, and pursues a design that is comfortable and brings people together naturally, fostering connections, while providing seamless working styles and being environmentally friendly.
Evaluation Comments from the “Good Design” Committee
このオフィスデザインは、ポストコロナの働き方を見据えた「行きたくなるオフィス」として高く評価できる。内と外の境界を曖昧にし、自然素材を巧みに取り入れることで、心地よい居場所を実現している点が優れている。また、照明設計による時間の経過と共に変化する空間の演出は、働く環境に外部の季節感や開放感を持ち込むことで、ワーカーの心身のリフレッシュを促す工夫が見られる。これにより、オフィスが単なる働く場所ではなく、人が集まりたくなる空間として再定義されている点が素晴らしい。
Director |
ITOKI CORPORATION |
Designer | ITOKI CORPORATION Shinya Nakamura Miki Tsuchida Yusuke Ebihara Akihiro Fukuda |
For more information about the Good Design Award, please visit the Good Design Award official website.
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*The information posted is as of the time of announcement. Please note that the information may differ from the latest information.