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News room

2026/08/19

News consumer Product

Itoki's "Cretta" modular learning furniture series has won the 20th Kids Design Award, one of Japan's leading design awards in the children and childcare field.

We proposed creating a long-lasting learning environment that fosters children's sensitivity and independence, and received an award in the "Sensitivity and Creativity Development Category."

ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President and CEO: Koji Minato) has received the 20th Kids Design Award, hosted by the Kids Design Association, a specified non-profit organization, for its "Cretta" series of modular learning furniture. The Kids Design Award is an awards program that recognizes all products, services, spaces, activities, and research that take children and childcare into consideration. This time, Cretta received the award in the "Cultivating Sensitivity and Creativity" category.

Kretta_Kids Design Award Winner

Award-winning products

Cretta

Cretta is a series of modular learning furniture designed to adapt to the changing lifestyles and learning styles of children as they grow.

Cretta - Changes due to growth

ITOKI, the first company in Japan to manufacture study desks, has developed a new series of learning furniture based on the concept of "learning furniture that accompanies your child's growth." The kids' desk for preschool children can be reconfigured into a storage rack as they grow older, and additional storage items can be purchased as needed, allowing for flexible adaptation to the increasing number of belongings and changes in learning styles as children get older. Furthermore, it features a simple and light design with minimal ornamentation so that it can be used for a long time regardless of location.

Cretta - Flexible and easy to use

The background of Kretta's development

Traditional children's desks have a short lifespan, often being discarded after just a few years as children grow. Instead of furniture that's thrown away quickly, we developed a desk that accompanies children as they grow, creating lasting memories and being cherished for years to come. At Cretta, we emphasize fostering independence, rich sensibilities, and creativity through experiences like organizing tools to suit their needs, creating their favorite spaces, and learning to use things carefully for a long time. By designing desks to be used for extended periods, deepening attachment as children grow, we aim to support their free thinking and spontaneous learning.

For many years, Itoki has been dedicated to creating learning environments for children. In recent years, we have been continuously engaged in learning surveys and information dissemination to understand the changes in children's living environments and learning styles. Cretta is a product developed by leveraging over 60 years of history in developing learning desks and the knowledge gained from these latest research activities.

2026 Academic Year Learning Survey: Results of the Survey on Learning Practices During Elementary School | Itoki Online Shop
Past survey results: https://shop.itoki.jp/shop/pages/2-9studydesk-archive.aspx

Sales location:
・Itoki Online Shop: https://shop.itoki.jp/shop/pages/cretta.aspx
・Rakuten Market Store: https://item.rakuten.co.jp/soho-st/c/0000000967/
・Yahoo! Shopping Store: https://store.shopping.yahoo.co.jp/soho-st/cretta.html
Rooms Taishodo
・Murauchi Furniture Access
*Exhibition contents are subject to change without notice. Please contact each store for details.

You can actually try it out at ITOKI's showroom "ZA SALON TOKYO"

The Cretta can also be viewed at ITOKI's showroom for individual customers, "ZA SALON TOKYO." For opening hours and details on exhibited products, please check the latest information on the reservation website.

Reservation site	https://www.itoki.jp/consumer/showroom/zasalon/
Opening hours	10:00 AM - 12:00 PM, 1:00 PM - 5:00 PM (until 7:30 PM on Fridays) Reservations required (some free slots available on Fridays only)
Closed Days	Closed on Wednesdays, Saturdays, Sundays, public holidays, summer holidays, and during the New Year period. (We hold events on Saturdays on an irregular basis*)
Location	3rd Floor, Sogokan 110 Tower, 3-7-1 Kyobashi, Chuo-ku, Tokyo
access	Direct access from Exit 2 of Kyobashi Station on the Tokyo Metro Ginza Line, 1-minute walk. 2-minute walk from Exit A4 of Takaracho Station on the Toei Asakusa Line. 7-minute walk from Exit A7 of Ginza 1-chome Station on the Tokyo Metro Yurakucho Line. 10-minute walk from Tokyo Station, Yaesu South Exit, Tokyo Metro Marunouchi Line. 10-minute walk from JR Tokyo Station, Yaesu South Exit.

*Please be sure to check the exhibition items and dates on the reservation website. https://www.itoki.jp/consumer/showroom/zasalon/

About the Kids Design Award

The Kids Design Award was established in 2007 with the aim of selecting outstanding products, services, spaces, activities, and research that fulfill the objectives of "children taking part in creating the next society," "children developing rich sensibilities and creativity," "children living safely and securely every day," and "everyone participating in child-rearing as an active participant," and disseminating these to society at large.
This includes not only products designed specifically for children, but also products developed for adults and the general public, as long as they are designed with children and childcare in mind.
https://kidsdesignaward.jp/

About Itoki's Learning Environment Business

ITOKI CORPORATION was founded in 1890. With the mission statement "We Design Tomorrow. We Design WORK-Style." the company manufactures and sells office furniture, designs office spaces, provides work style consulting and office data analysis services, and also supports the creation of various “Space," “Environment," and “Place" by leveraging its strength in "AI x Design based on people."

In our learning environment business, we have been focusing on children's "learning environments" for over 60 years since we launched Japan's first steel study desk for home use in 1962. We are constantly working to create products that meet the needs of the times, including study desks, chairs that support good posture as children grow, and storage furniture that fosters tidying skills. We will continue to support the healthy growth of children and work to create environments that foster a better learning future.