1. TOP

News room

2026/05/11
Press Release Solution

Itoki begins airing its first TV commercial for "Reserve Any," depicting the common problem of a shortage of meeting rooms.

WORK-Style and proposes solutions to support office digital transformation.

ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President and CEO: Koji Minato) will begin airing its first television commercial for its meeting room reservation system "Reserve Any," titled "Reserve Any Meeting Room Lost: Elevator Edition," on Monday, May 11, 2026. This initiative is part of Itoki's efforts to increase awareness of its key solutions in the "Office 3.0" domain, which promotes office DX through data utilization, and aims to communicate to a wider audience the new way of office operations that utilizes AI and data.

*Clicking the image will take you to YouTube.

Background of the CM production

In recent years, driven by a return to the office and a focus on strengthening human capital management, investment in office environments that directly impact work styles, such as improving employee engagement and well-being, has increased. Consequently, attention is also being paid to post-construction operations, such as ensuring that renovated or relocated offices are being utilized appropriately.

In particular, ensuring that various office spaces, including meeting rooms, private booths, and desks, are being utilized as intended and without excess or deficiency is a crucial operational theme for facility managers. On the other hand, new offices present challenges such as difficulty in determining the availability of necessary spaces, difficulty in securing spaces that suit the purpose, and the potential for complex on-site operations. To address these challenges, our company supports improving the utilization rate of limited office resources and enhancing convenience for employees through "Reserve Any," which allows for the reservation and management of diverse office resources.

Furthermore, "Reserve Any," along with "Data Trekking," is one of our key solutions in the Office 3.0 domain. As we promote new businesses beyond the scope of an office furniture manufacturer, our efforts to increase awareness of our key solutions are also a factor behind the production of this commercial.

What is the meeting room reservation system "Reserve Any"?

Reserve Any

The "Reserve Any" meeting room reservation system supports the reservation and utilization of not only meeting rooms but also private booths and seats, tailored to your specific needs. In addition to support as an add-in for Microsoft Outlook, it promotes flexible and efficient operation of office space through features such as "point-based reservation," "automatic reservation," and "preferred reservation," as well as the use of AI. It goes beyond simply managing available slots, efficiently and appropriately allocating the necessary space to the employees who need it, thus solving meeting room shortages the more it is used, contributing to alleviating office resource shortages and improving utilization rates.

Reserve Any: https://www.itoki.jp/special/data-trekking/reserve-any/index.html

Highlights of the commercial

This commercial, set against the backdrop of the challenges many business people face in office operations, humorously depicts the protagonist being forced to hold a meeting in an unexpected location, using the common problem of insufficient meeting rooms as its theme, all within a monochrome world. It effectively visualizes the complexities and inefficiencies of meeting room scheduling that occur in daily work, and clearly conveys that "Reserve Any" is a solution that will evolve office operations.

Moving forward, we will continue to support companies' office DX (Digital Transformation) through the provision of AI and data-driven solutions, and strive to create new value that makes work styles and office operations smoother.

CM overview

title Reserve Any Meeting Room Lost: Elevator Edition
Broadcast start date Monday, May 11, 2026
Broadcasting station/broadcasting area TV Tokyo (Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Gunma, Yamanashi, and parts of Shizuoka)
Appearance Shintaro Yuya and others
Main URL

(15 seconds) https://www.youtube.com/watch?v=fNEpe68f85k

(30 seconds) https://www.youtube.com/watch?v=mwaRu4yggtk

CM Story

Reserve Any

References

Meeting room reservation system "Reserve Any"

https://www.itoki.jp/special/data-trekking/reserve-any/index.html

Office data analysis service “Data Trekking”

https://www.itoki.jp/special/data-trekking/index.html

*Outlook is a registered trademark or trademark of Microsoft Corporation in the United States and other countries.

About Itoki's Workplace Business

ITOKI CORPORATION was founded in 1890. With the mission statement of "We Design Tomorrow. We Design WORK-Style. the company supports the creation of a variety of spaces, environments, and places, leveraging its strengths in "AI x Design based on people," including the manufacture and sale of office furniture, office space design, “Space," “Environment," and “Place" consulting, and office data analysis services, as well as furniture for working from home and studying at home, and equipment for public facilities and logistics facilities.

As hybrid work becomes more common and places and ways of working become more diverse, we are developing spatial digital transformation to enhance productivity and creativity, as well as consulting services to support optimal office operations. We are also proactively collaborating with external designers and partner companies to propose new work styles and workplaces for the future.

Press personnel
Contact information

ITOKI CORPORATION
Corporate Communications Division, Public Relations 
TEL:03-6910-3910

  • The information posted is current at the time of publication. Please note that the information may differ from the latest information.