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ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President: Koji Minato) will release the 2025 season model of its original school bag "QNORQ" for children entering elementary school in April 2025 on Thursday, February 29, 2024. In addition to the popular colors every year, a new pearl black color has been added to the most popular "BRICKWAY NOVEL PREMIUM" series.
In addition to being sold on our EC site "ITOKI ONLINE SHOP" and various online malls (Rakuten, Yahoo! Shopping, au PAY Market), we will also hold an exhibition in Tokyo on Wednesday, March 20th (national holiday) and in Osaka on Saturday, March 30th. You can actually see and touch "QNORQ". Look forward to QNORQ, which comes in a variety of colors that will take your coordination to the next level.

In the Reiwa school bag market, children's preferences are becoming increasingly diverse. It is now common to see people of all genders carrying school bags with their own unique colors and designs.
Itoki's original brand QNORQ, which considers school bags as fashion items, offers 26 types in 6 series.

BRICKWAY NOVEL PREMIUM series designed with inspiration from Brooklyn, New York. Gold-colored champagne and silver-colored platinum have been the most popular on QNORQ since their release in 2022. This school bag has a unique yet elegant design that fulfills the wishes of children who want to carry their favorite school bag in a more personal way, and parents who want to use it for a long time.

A new pearl black color will be added to the BRICKWAY NOVEL PREMIUM series for the 2025 season. Pearl black shines discreetly depending on the angle of the light, and while it goes perfectly with any outfit like black, it also adds a sophisticated look to your everyday fashion. Enjoy the eye-catching design that shines like precious metal.

In addition to this, QNORQ also sells "lehtiä", which has a Nordic taste and genderless design, "BRICKWAY" and "BRICKWAY NOVEL", which have a Brooklyn taste, and "", which has a simple French country taste. We have a large lineup including "Jolie Fille" and "Jolie Fille chic." There are also events and exhibitions where you can see the actual products in person, so please stay tuned.

“lehtiä” all 6 colors
“BRICKWAY” all 3 colors
“BRICKWAY NOVEL” all 4 colors
“Jolie Fille” 6 colors
“Jolie Fille chic” 4 colors
Price: 69,300 yen (tax included)
Main material: Clarino F
Weight: approx. 1200g
Size: Height 32cm x Width 25.5cm x Depth 20cm

“BRICKWAY NOVEL PREMIUM” all 3 colors
Price: 74,800 yen (tax included)
Main material: Clarino Reminica
Weight: Approx. 1260g
Size: Height 32cm x Width 25.5cm x Depth 20cm

We will hold exhibitions in Tokyo and Osaka where you can see the actual QNORQ school bags.
Reservations are required, so if you are planning to visit, please make a reservation in advance.
*There is no parking available at each venue, so please use public transportation.

Click here to reserve your visit
https://eshop.itoki.jp/shop/pages/qnorqexv.aspx

Date: March 20th (Wednesday/Holiday), April 20th (Saturday), 2024
Holding time: 10:00-17:00 each day
Location: ITOKI CORPORATION Bakurocho Office
Address: CIRCLES Bakurocho 1-5-12 Bakurocho, Nihonbashi, Chuo-ku, Tokyo
(1 minute walk from Bakurocho Station Exit 1, 2 minute walk from Bakuroyokoyama Station Exit A2, 5 minute walk from Higashinihonbashi Station Exit A2)

Date: Saturday, March 30, 2024
Event time: 10:00-17:00
Venue: ITOKI CORPORATION Osaka Showroom
Address: 1-6-11 Awajicho, Chuo-ku, Osaka City, Osaka Prefecture
(5 minutes walk from Exit 5 of Kitahama Station, 5 minutes walk from Exit 12 of Sakaisuji Honmachi Station, 10 minutes walk from Exit 11 of Yodoyabashi Station)
*There is no parking lot available, so please use public transportation.

We will begin recruiting ambassadors who will enliven NORQ School Bags from February 29th (Thursday).
Those selected by our company as ambassadors will receive a QNORQ school bag of their choice. We are recruiting two groups to act as ambassadors for QNORQ school bags and share their life-size images of their children spending time with QNORQ school bags and how they feel in use through SNS. In addition, 10 people who were not selected as ambassadors will be randomly selected to receive a QNORQ school bag discount coupon.

◇Application qualifications
・Those who have an Instagram account set to public
・Those whose children are scheduled to enter elementary school in April 2025

◇Application conditions
・Those who can post about QNORQ school bags on Instagram at least once in feed post and at least 3 times in story post between March and May 2024 (must be a public account during this period)
・People who can actively utilize the information we provide on selecting various school bags.
・Those who have permission to post posted content on our official website, SNS, etc.

～Example of content to be submitted～
・How to open the school bag when it arrives
・Appearance of carrying a school bag on the back
・Usability of school bag
・Coordination of school bags and clothes
・Points to consider when choosing a school bag, etc.

◇Bonus
You will receive your favorite QNORQ school bag (all series) for your child to use.

◇Recruitment period
From Thursday, February 29, 2024 to Sunday, March 17, 2024

◇Number of groups recruited
2 pairs *One pair consists of parent and child

◇How to apply
(1) Instagram Follow QNORQ official account “QNORQ School Bag (@qnorq)”
(2) Like the campaign post on the QNORQ official account
(3) Comment your favorite school bag series and color on the campaign post on the QNORQ official account.
(4) Post an image of your favorite school bag from the story post in the highlights of the QNORQ official account to the story of your own account with a mention of "@qnorq"

◇Winner notification
The campaign office will contact only those selected by Instagram DM between March 20, 2024 (Wednesday) and March 27, 2024 (Wednesday).

For campaign details and notes, please check the "QNORQ School Bag Ambassador 2025 Recruitment" post on Instagram.

QNORQ Official Instagram
https://www.instagram.com/qnorq/

~Randoseru that will be etched deep in your memory forever~The places you loved and the things you cherished when you were a child are forever etched deep in your memory. No matter how much time passes, in a random moment it comes back to me as a memory that never fades. We created our products with a focus on design and functionality, with the hope that children who are about to take flight into the future will spend irreplaceable time with their favorite school bags, and that they will develop a sense of valuing things. This is a domestically produced school bag.

QNORQホームページ
https://eshop.itoki.jp/shop/pages/randoseru-qnorq.aspx

Click here to request QNORQ School Bag Catalog
https://eshop.itoki.jp/shop/pages/cat-2025.aspx

Official Instagram
https://www.instagram.com/qnorq/