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ITOKI CORPORATION (headquarters: Chuo-ku, Tokyo; President: Koji Minato) has launched a special website on Tuesday, August 27, 2024, under the slogan "ITOKI Ecosystem Initiative toward 2050: Coexistence with Nature," centered on the three themes of "responding to climate change," "promoting resource circulation," and "utilizing sustainable materials," in order to contribute to the realization of a society with zero negative impact on the ecosystem.

At the same time, as one of the means to implement this theme, we have newly formulated and published "Eco Level," an environmentally friendly standard for product manufacturing. "Eco Level" sets out five guidelines that ITOKI values for environmental consideration, such as "reducing greenhouse gas emissions" and "producing with fewer materials/recycling." Based on these guidelines, we aim to achieve resource circulation throughout the entire life cycle by proactively developing environmentally friendly products.

Special website "ITOKI Ecosystem Initiative toward 2050 - Coexistence with Nature" top page
URL: https://www.itoki.jp/special/ecosystem-initiative/index.html

In the ESG strategy of its medium-term management plan "RISE TO GROWTH 2026," which starts in 2024, the Itoki Group has set out the "ITOKI Ecosystem Initiative toward 2050 - Coexistence with Nature," which aims to contribute to the realization of a society with zero negative impact on the ecosystem. We believe that the three themes of this initiative - "response to climate change," "promotion of resource circulation," and "use of sustainable materials" - are necessarily linked in some way, and we are promoting various business activities that contribute to Planet environmental conservation with these as our priority areas.

*Reference: Mid-term Management Plan RISE TO GROWTH 2026

The Itoki Group has a vision statement of "Vibrant People, Beautiful Planet.," and is solving various issues surrounding WORK-Style through the creation of “Space," “Environment," and “Place" In order to realize a world where people and Planet are more vibrant than ever, the group has established its own standards and is creating products that are kind to both people and Planet.
Now, as environmental issues such as climate change and biodiversity become more serious every year, Itoki has established the "Eco Level" environmentally friendly standard as a new guideline for resource circulation, which it believes is necessary for the future of Planet.

In order to evolve and develop "promotion of resource circulation," one of the key themes in the Itoki Group's ESG strategy, the "Eco Level" environmentally conscious standard has five guidelines that Itoki values for environmental consideration, such as "reducing greenhouse gas emissions" and "producing with fewer materials/recycling."

By proactively developing environmentally friendly products based on these guidelines, we will promote resource circulation throughout the entire life cycle and contribute to the realization of a sustainable society.

Refelt is a felt chair made from recycled materials that enhances space with a comfortable texture and high-quality design. The back and seat shells are made of polyester felt that contains about 50% recycled fiber collected from used PET bottles, reducing manufacturing energy and CO2 emissions compared to chair parts made from conventional plastic molds. The product name "Refelt" reflects our desire to contribute to a recycling society by combining the highly sustainable recycled "felt" with high design in future furniture manufacturing.

*Reference: ITOKI will release "Refelt," a felt chair made from recycled materials with a high-quality design, on Monday, June 3, 2024.