2023/02/20
Product press release

Itoki begins demonstration experiment with “Metaverse x Real” hybrid showroom

“ZA SALON VR” provides a new communication space in the DX era

ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President: Koji Minato), in cooperation with Hacosco Inc. (hereinafter "Hakosco"), which provides the "metastore" of the EC metaverse, has begun a demonstration experiment to explore new communication spaces in the digital transformation era using a hybrid showroom that combines virtual and real life.

ZA SALON VR

Since opening the realistic showroom “ZA SALON TOKYO” in September 2022, many customers have visited us. The purpose of this demonstration experiment is to provide services that transcend regions and time.
We plan to build the experience space "ZA SALON VR" on the Metaverse using "Metastore" provided by Hacosco, and implement a hybrid operation of the virtual "Za Salon VR" and the real "Za Salon Tokyo". .

What is ZA SALON VR?

At the showroom "Za Salon VR" built on the Metaverse, you can experience VR and AR of chair products, and have conversations with staff via video chat. There is no need to install an application or use VR goggles, and it can be used on a web browser. (Currently only compatible with PCs.Smartphones will be supported at a later date.)

“ZA SALON VR” plans to provide the following services.

  1. Product introduction of chair products and VR (virtual reality) experience
  2. AR (Augmented Reality) experience for chair products
  3. Responding to inquiries via video chat by Za salon staff

VR exhibition products (example)

vertebra03, Act, FLRIPFLAP, nort, SALIDA YL6, SALIDAYL8, SALIDAYL9G

  • We plan to display new products in the future.

We will verify whether the experience in "ZA SALON VR" solves the user's problems, improves CS, or leads to purchase.
In the future, we will further improve our services based on the results of the demonstration experiment and strive to promote communication with customers.

About ZA SALON TOKYO

“ZA SALON TOKYO” is a chair showroom for the general public that opens in September 2022 and requires reservations in Kyobashi, Tokyo. We offer popular chairs such as the ``Acto Chair,'' which flexibly adapts to your body's movements and supports desk work comfortably, and the ``Vertebra 03 Chair,'' which has a design that fits easily with other interiors and has a mechanism that guides you to the correct sitting posture. We offer.

ZA SALON TOKYO
Opening hours 10:00-17:00 (Advance reservation required)
Regular holiday Tuesdays, Saturdays, Sundays, holidays
location 3rd floor, Sogokan 110 Tower, 3-7-1 Kyobashi, Chuo-ku, Tokyo
1 minute walk from Kyobashi Station on the Tokyo Metro Ginza Line / 2 minute walk from Takaracho Station on the Toei Asakusa Line

You can also make a reservation for ZA SALON TOKYO from the URL below.

About Hacosco Co., Ltd.

Hacosco, whose mission is to "scientify reality and make it more affluent," is using Metaverse to experiment with future ways of sharing experiences that are not bound by spatial limitations. The company's EC metaverse ``Metastore'' reproduces spaces such as EC, community, and exhibitions on the metaverse, and increases customer and member engagement through communication and customer service similar to real spaces.

About ITOKI's consumer business

Based on the concept of "accommodating people's daily lives and updating their daily lives," furniture for "working at home" combines office furniture know-how and elements required at home, and this year marks the 60th anniversary since its release. We handle products centered on desks.
We will continue to enhance our products and services to help you "study at home" and "work at home," and continue to be close to everyone's daily lives.

To this release
Contact information

ITOKI CORPORATION
Home Furniture Contact Us

Please contact us using the inquiry form below and write "About opening a za salon VR" in the message field.

press personnel
Contact information

株式会社イトーキ
広報IR部
TEL:03-6910-3910

  • The information posted is current at the time of publication. Please note that the information may differ from the latest information.