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News room

2022/03/17

Product Press Release

ITOKI “Study Desk Episode Contest” Results Announcement

60th anniversary since Japan's first study desk was released, the grand prize is the story of a cat and a desk

On March 16, 2022, ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President: Yoshiro Hirai) selected the winners of the "Study Desk Story Contest" to commemorate the 60th anniversary of the release of the study desk (1 Grand Prize, 1 Runner-up Prize, 1 President's Award, and 10 Second Prizes) and held an online awards ceremony.

The study desk was first released in Japan by Itoki in 1962, and this year marks its 60th anniversary. To commemorate the 60th anniversary of its release, from December 1, 2021 to January 11, 2022, we will be soliciting stories of ``happy memories'' and ``bittersweet memories'' related to study desks, with a total of 202 applications received. had.

As a result of the selection process by the judges, including CEO Yoshiro Hirai, the grand prize winner was ` `M, the Godlike Cat,'' which depicts memories of his pet cat and his study desk. In addition, the President's Award, chosen by the president himself, was decided to be an episode about a study desk that connects the feelings of four generations of parents and children, `` The Desk at Home - Connecting Thoughts.''

Representative Director and President Yoshiro Hirai and President's Award Winner Chamu-san

Scene from the award ceremony

◆Award-winning works　Pen names are in parentheses

Grand Prize: "M, the God-Like Cat" (Hiroyuki Watanabe/ Osaka Prefecture)

Prize: One item of your choice from Itoki products (Onof/Partebra 03/Chamomile) (equivalent to 100,000 yen)

[Judge comment]

The story of a student and a cat is centered around a study desk, and you can see that the study desk does not make any claims on its own, but always exists to be useful to everyone's lives. It was a wonderful episode that expressed how the study desk, which has been there for longer than one life, will continue to play a role as a quiet supporting character in your story.

[Award Winner Comment]

50 years ago, a cat named Em supported me during my entrance exams. Now that I have received the award, I am immersed in the profound feeling that this cat has delivered a present to me for the first time in 50 years.

Semi-Grand Prix: “My son and the desk I’ve been waiting for” (Health Commissioner/Hyogo Prefecture)

Prize: One item of your choice from Itoki products (Writing desk/Salida lifting desk/UBIQ/Oligo table/QNORQ/Heart-shaped rotating chair/SALIDA chair) (equivalent to 50,000 yen)

[Judge comment]

The cursive "itoki" logo was burned into my mind as a child. I was surprised to learn that my memory of the logo on my friend's study desk continued even after I became an adult and started a family, and that I was able to carry out my wish to buy an Itoki study desk for my own child. I think this is a good episode that shows us how brands are created.

[Award Winner Comment]

I applied because I wanted to write about a desk that I have fond memories of. I immediately informed my son about the award and we celebrated together. But I think it's that desk that makes them the most happy.

President's Award "Desk at home - Connecting thoughts" (Cham/Oita Prefecture)

[President's comment]

This episode perfectly expresses the power of a study desk that connects the feelings of four generations of parents and children. I'm happy to see that instead of just being passed down as a hand-me-down, a child who was drawn to the story under the desk that everyone has has said, ``I want this,'' and ends up using his mother's desk. Grandma's tears as she looks back on her past make you imagine the passage of decades in a heartwarming way. This is a very heartwarming story brought about by the presence of a study desk.

[Award Winner Comment]

We treat the furniture we spend a lot of time with, including our study desks, as important objects that hold many memories. This time, I once again felt that it would be great if I could convey that feeling to my daughter. With this award as encouragement, I would like to take on new challenges myself.

10 supplementary prizes

The story under the desk (Yasuyo/Hyogo Prefecture)
Daughter's learning (Beansuki K17/Gunma Prefecture)
To the desk of a picture book writer (Noripie/Toyama Prefecture)
My study desk (Yutty/Kyoto Prefecture)
Always by your side (Balloon/Nagano Prefecture)
An old man from a furniture store brought it to me as ordered by Santa (Seaside/Nagasaki Prefecture)
My first study desk (Nao Ihara/Saga Prefecture)
Study desk for a member of my family (Ichiro Bunkyo/Hokkaido)
Learning desk from grandpa (Yumame/Hokkaido)
Love put into the study desk (mico./Okayama Prefecture)

*All pen names are as written by the applicant.
*The copyright of the work belongs to ITOKI CORPORATION. Please refrain from reproducing or using without permission.

Details of the award-winning works are published on the special page.
Itoki Study Desk Episode Contest Special Site

Itoki study desk 60 years of history

	main events
1962	・Itoki manufactures and releases Japan's first learning desk
1970s	・A shelf on the top plate becomes standard. - Equipped with functions such as a study board and a desk lamp that can be moved freely
1980s	・In 1972, wood became the standard instead of steel, which accounted for 90% of the products. ・Study desks for boys and girls are now available
1990s	・As computers become more common in households, a type that can be installed on a computer has been introduced. ・The drawer under the top plate changes to a wagon style.
2000s	・Introducing a style variable type that allows you to change the arrangement of desks and shelves ・There is an increase in the number of study desks that suit your lifestyle, such as select types that allow you to select and purchase what you need, such as wagons and bookshelves.
2010s	・With changes in learning methods, models that can be installed in the living room and used together by parents and children or siblings, and models that support tablet learning have appeared.
2022	・60th anniversary of the release of ITOKI learning desk

Study desk in 1962

“Utfolk” released in 2017

About ITOKI's consumer business

Based on the concept of "accommodating people's daily lives and updating their daily lives," furniture for "working at home" combines office furniture know-how and elements required at home, and this year marks the 60th anniversary since its release. We handle products centered on desks. We will continue to enhance our products and services to help you "study at home" and "work at home," and continue to be close to everyone's daily lives.