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[2026 School Bag Shopping: Which do you prefer?] ITOKI's new school bag "Lightweight x High Function" or "Luxurious Design" - Two new models that meet the preferences of both parents and children are released
We will hold our own exhibition in two locations, Tokyo and Osaka. We will also exhibit at joint exhibitions at seven locations nationwide.
ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President: Koji Minato) will release the 2026 season model of its original school bag "QNORQ" from Tuesday, March 4, 2025. The new "REFLET" series features elegant pearl colors and three-dimensional embroidery, and the lightweight and highly functional "SMOOTIS" series has been released.
This product will be sold on our e-commerce website, "ITOKI Online Shop," and at various online malls (Rakuten Ichiba, Yahoo! Shopping). In addition, we will also hold our own exhibitions on Saturday, May 17th and Saturday, June 14th in Tokyo, and on Saturday, June 28th in Osaka, where customers can actually see and touch the product.
We have also decided to participate in the joint school bag exhibition at seven locations nationwide (Tokyo, Niigata, Yokohama, Osaka, Shizuoka, Nagoya, and Chiba). Please come and experience QNORQ, which combines new design and functionality.
As children's sensibilities become more diverse, we are now in an era where school bags are also chosen with an emphasis on individuality. The values of the parent generation are also changing, and the options for design and color, as well as functionality, are expanding.
ITOKI's original brand QNORQ, which sees school bags as fashion items, offers school bags that combine both "designs that children really love" and "functionality that parents can feel at ease with." While valuing the fun of allowing children to choose their own style, we also focus on designs that can be used comfortably for six years. We have a total of 32 types in 8 series.
The "REFLET" series features elegant pearl colors and adorable three-dimensional embroidery.
REFLET is a school bag that combines the elegant shine of a jewel with the cuteness of a candy. It is dotted with cute elements such as ribbons and frills, yet has a refined and gorgeous design.
The gold and silver school bags are the most popular at QNORQ. They have been well-received for their unique yet elegant designs, which satisfy the desires of children who want to "carry their favorite school bag in a way that is more personal" and parents who want their children to "use it for a long time and cherish it." We have now decided to add pearl colors such as champagne pink to our lineup.
The inside of the flap features a graphic design inspired by sweets packaging, as well as plump, three-dimensional line embroidery and a diamond-shaped brand tag inspired by the patisserie's logo, making this a special school bag that will make every day a special day, just like the sweets lined up in a patisserie's showcase.
Lightweight, durable, and highly functional. The simple yet practical "SMOOTIS" series
SMOOTIS is a simple yet functional school bag that is kind to children. The smooth form in which the flap and tongue are integrated gives it a sophisticated appearance that sets it apart from other school bags.
In addition, while achieving the lightest weight of the QNORQ school bags at 1160g, durability and functionality are also ensured. In addition to being "light and durable," we place importance on "being able to use it without stress for children." A simple design school bag that combines the three elements of lightness, durability, and high functionality has been released.
"Easy Fluffy Belt" with thick cushioning
The shoulder straps are made of thick cushioning material to reduce the burden on the shoulders. By distributing the weight of the backpack, it is easy to carry for long periods of time and is designed to be gentle on the child's body. In addition, the three-dimensional shape fits the body well, so it does not slip even when moving, and it is comfortable to wear.
Accordion pocket opens wide, making it easy to put things in and take them out
The front pocket has a bellows structure that allows the opening to be opened widely. It makes it easier to take out items from the back smoothly. It is designed to be perfect for storing things you want to have quick access to, such as keys and tissues.
Product Summary
REFLET
Series name: REFLET
Color: 2 colors (champagne pink, pearl gold)
Release date: Tuesday, March 4th
Product Features:
・Cute and elegant design
・Gorgeous pearl color
- Plump 3D embroidery decoration
Material: Clarino Reminica
Weight: 1260g
Price: 78,100 yen (tax included)
Sales page and details here (ITOKI Official Online Shop)
▶ Official website URL: https://eshop.itoki.jp/shop/pages/reflet.aspx
This product is also available on the following EC sites. (Please check each sales page for stock availability.)
▶ Rakuten Market: https://item.rakuten.co.jp/soho-st/24220325s/
▶ Yahoo! Shopping: https://store.shopping.yahoo.co.jp/soho-st/24220325s.html
SMOOTIS
Series name: SMOOTIS
Colors: 5 colors (Milky Pink, Lavender, Sky Blue, Night Black, Deep Navy)
Release date: Tuesday, March 4th
Product Features:
-The cover and tongue are integrated into one design
- Highly cushioned shoulder strap "Rakufuwa Belt"
- Easy-to-open accordion pocket
Material: Clarino F
Weight: 1160g
Price: 69,300 yen (tax included)
Sales page and details here (ITOKI Official Online Shop)
▶ Official website URL: https://eshop.itoki.jp/shop/pages/smootis.aspx
This product is also available on the following EC sites. (Please check each sales page for stock availability.)
▶ Rakuten Market: https://item.rakuten.co.jp/soho-st/24220329s/
▶Yahoo! Shopping: https://store.shopping.yahoo.co.jp/soho-st/24220329s.html
"QNORQ" 2026 season model in-house exhibition *Reservation required
We will be holding exhibitions in Tokyo and Osaka where you can see the actual QNORQ school bags. Reservations are required, so please make a reservation in advance if you would like to come.
*There will be no parking available at any of the venues, so please use public transportation.
Make a reservation for your visit here
URL:
https://eshop.itoki.jp/shop/pages/qnorqexv.aspx
Exhibition Overview
●Tokyo venue
Dates: Saturday, May 17th, 2025 and Saturday, June 14th, 2025, 10:00-17:00 each day
Venue: ITOKI CORPORATION ZA SALON TOKYO
Address: 3F, Sogokan 110 Tower, 3-7-1 Kyobashi, Chuo-ku, Tokyo
● Osaka venue
Date: Saturday, June 28, 2025 10:00-17:00 each day
Venue: ITOKI CORPORATION Osaka Showroom
Address: 1-6-11 Awajicho, Chuo-ku, Osaka City, Osaka Prefecture
Joint School Bag Exhibition 2025
QNORQ school bags will be exhibiting at the "Joint School Bag Exhibition 2025" for 11 days at 7 venues. Approximately 33 items, including new series, will be on display and for sale at the venue. Please come with your family, try on the school bag, and experience its comfort and functionality. We will support you in choosing the best school bag for your child. Please see our website for more details.
Exhibition Overview
"Joint Schoolbag Exhibition 2025"
* Advance reservations are required to participate. (Reservations are on a first-come, first-served basis)
"Joint Schoolbag Exhibition" Website: https://www.ymg-official.com/
●Tokyo venue
Date: Saturday, April 5th to Sunday, April 6th, 2025
Venue: Tokyo Tama Mirai Messe 1F Exhibition Room
●Niigata venue
Date: Tuesday, April 29, 2025 (National Holiday)
Venue: Toki Messe Exhibition Hall B
Yokohama Venue
Date: May 4th (Sun) to 6th (Tue, holiday), 2025
Venue: Yokohama Industrial Trade Hall Marinelia (1F Industrial Trade Center Building)
● Osaka venue
Date: May 24th (Sat) - 25th (Sun) 2025
Venue: ATC Oz Building South Hall B2F C Hall
● Shizuoka venue
Date: Saturday, May 31, 2025
Venue: Twin Messe Shizuoka South Building Large Exhibition Hall A
● Nagoya venue
Date: Sunday, June 1, 2025
Venue: Port Messe Nagoya 3rd Exhibition Hall
●Chiba venue
Date: Sunday, June 8, 2025
Venue: Makuhari Messe International Conference Center 2F Convention Hall
About Itoki original school bag “QNORQ”
~A school bag that will remain etched in my memory forever~
Our favorite places and treasured things from childhood are forever etched in our memories. QNORQ is a Japanese-made model that focuses on design and functionality as a backpack for those irreplaceable times. It was made with the hope that children who will soon soar into the future will develop a sense of cherishing things along with their favorite backpack.
In addition to the new products being released this time, we have a wide variety of designs available, such as the genderless "lehtia" with a Scandinavian feel, the "BRICKWAY" series with a Brooklyn feel, and the "Jolie Fille" series with a simple French country feel. We are also planning events and exhibitions where you can actually touch and feel the products, so please look forward to them.
※The "a" in leftia is officially written as the Finnish special character a-umlaut.
QNORQ homepage: https://eshop.itoki.jp/shop/pages/randoseru-qnorq.aspx
QNORQ School Bags Web Catalog: https://icata.itoki-inc.jp/iportal/oc.do?v=ITK12001&c=QNORQ2026&p=1&d=ITK
QNORQ Official Instagram: https://www.instagram.com/qnorq/
●ITOKI Online Shop
Main store: https://eshop.itoki.jp/shop/default.aspx
Rakuten Market Store: https://www.rakuten.ne.jp/gold/soho-st/
Yahoo! Shopping Store: https://store.shopping.yahoo.co.jp/soho-st/
About ITOKI's consumer business
ITOKI CORPORATION was founded in 1890. With the mission statement of "We Design Tomorrow. We Design WORK-Style." the company supports the creation of a variety of "spaces," "environments," and "places" by leveraging its strengths of "Tech x Design based on PEOPLE," including the manufacture and sale of office furniture, office space design, “Space," “Environment," and “Place" consulting, and office data analysis services, as well as furniture for working from home and studying at home, and equipment for public facilities and logistics facilities.
In the consumer business, we manufacture and sell furniture for "learning at home," "working at home," and "enjoying and relaxing at home" under the ITOKI HOME brand, which is based on the concept of "being close to your lifestyle and updating your daily life." We will continue to enrich our products and services that are close to your lifestyle, focusing on furniture for working from home that combines our office furniture know-how with the elements required at home, study desks that will celebrate their 60th anniversary since their release in 2023, school bags and gaming chairs that are unique to ITOKI quality, and more.
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ITOKI CORPORATION
Corporate Communications Division
Public Relations Division
TEL:03-6910-3910
- The information posted is current at the time of publication. Please note that the information may differ from the latest information.