2024/01/31
Product press release

Itoki will release a new model from the popular study desk “Jewel Cute” series on Wednesday, January 31st

Appearing ahead of “Study Desk Day” (February 9th)! New lineup of two types of study desks with sparkling jewel motifs

ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President: Koji Minato) will release the "Basic Desk" and "Unit Desk" from the "Jewelcute" series, a study desk with a simple and cute design based on white with a sparkling jewel motif, on Wednesday, January 31st. This is the fourth new model in the series this season, following the three series "JOYCOLOR," "Camomille," and "Leamo" released in December 2023.

jewel cute
From left: Jewel Cute Basic Desk, Jewel Cute Unit Desk

From left: Jewel Cute Basic Desk, Jewel Cute Unit Desk

Jewel Cute is a dream-filled study desk series with a sparkling jewel motif. Since its release in 2012, it has continued to undergo model changes to match the times, and is still extremely popular. There are two types to be released this time: the ``Basic Desk,'' which is a standard study desk, and the ``Unit Desk,'' which is a set that includes a bookshelf, desk, and wagon. In recent years, the needs for selecting study desks have become more diverse in terms of design, shape, color, etc., so we have added a lineup that allows you to choose according to storage capacity and layout while maintaining the basic functions.

"Basic desk" with upper shelf x desk x wagon

basic desk

This desk is a set that includes an upper shelf, desk, and wagon. It is characterized by its ability to be placed in a compact space, and is the most popular standard study desk*. *According to ITOKI survey in December 2023. Number of N=10,000

Features of basic desk

[Design with sparkling jewels as a motif]

A crystal-like heart is attached to the top of the upper shelf, and crystal-like handles are attached to the upper shelf and the drawer of the wagon, making it an accent to the design.

Design with sparkling jewel motifs

[Organize the wiring around the desk]

There is one clamp-type light mounting hole and two wiring holes on the top shelf of the desk, so you can organize the wiring such as power strips that tend to get messy and keep your desk neat and tidy.

Organize the wiring around your desk

“Unit desk” with bookshelf x desk x wagon

unit desk

A desk that includes a bookshelf, desk, and wagon. The bookshelf can be connected to the desk or used independently, giving you a high degree of freedom in layout.

Features of unit desk

[Design with sparkling jewels as a motif]

A crystal-like heart on the top of the bookshelf and crystal-like handles on the wagon drawers serve as design accents.

Design with sparkling jewel motifs

[Great value 3-piece set that can be freely rearranged]

The desk, bookshelf, and wagon are each independent, allowing you to make effective use of limited room space. The bookshelf can be connected to the desk.

Great value 3-piece set that can be rearranged freely

[Spacious top plate with a width of 100cm]

The desk top is 100cm wide and 60cm deep. There is no bookshelf above the desk top, so you can use it spaciously without feeling cramped.

Spacious top plate with a width of 100cm

[Convenient bookshelf that is easy to store]

This bookshelf can store large books such as textbooks and illustrated books. The sliding divider on the bookshelf (top shelf) can be slid left and right, so you can adjust it according to what you want to store. There is a small backboard at the back of the shelf to prevent items from falling.

Convenient bookshelf for easy storage

Common functions designed for ease of use

  • Hanging storage/school bag hook
school bag hook
  • Desk drawer with fully open rails for easy access to items
    (Left drawer: A3 size, right drawer: A4 size compatible)
desk drawer
  • Comes with a special tidying tray that makes tidying up fun
Special cleaning tray
  • Wagon with casters for plenty of storage and easy movement
wagon on casters

Product Summary

■ jewelcute

・Basic desk
Product number: JB-F5WH
Sales price: 59,900 yen (tax included)
Top plate material: MDF
Size: 100×60×117.4cm

・Unit desk
Product number: JB-S5WH
Sales price: 59,900 yen (tax included)
Top plate material: MDF
Size: 129 x 60 x 122.3 (bookshelf external dimensions 60 x 29 x 122.3) cm

Click here to purchase

・Itoki Online Shop

·Rakuten

・Yahoo! Shopping

・Amazon

February 9th is “Study Desk Day”

"Study Desk Day" is one of Japan's anniversaries, which ITOKI applied for registration in 2022 and was officially registered by the Japan Anniversary Association.
Itoki was the first company in Japan to start manufacturing and selling steel study desks in 1962. February 9th was designated as "Study Desk Day" because it is a time to start preparing for a new life for the new year, and is a play on the words 2 (tsu) and 9 (ku) for "desk". This is because we wanted everyone to become familiar with it. We hope that February 9th will be an opportunity for you and your family to remember your ``study desk'' and think about your life since spring.

February 9th is “Study Desk Day”

About ITOKI's consumer business

Based on the concept of "accommodating your daily life and updating your daily life," this furniture is designed for "working at home" by combining office furniture know-how with the elements needed at home.It will also celebrate its 60th anniversary in 2022. We handle products centered on study desks.

We will continue to enhance our products and services for ``studying at home,'' ``working at home,'' and ``playing and relaxing at home,'' and continue to be close to everyone's lives.

To this release
Contact information

Please contact us using the inquiry form below and write "About the study desk" in the message field.

press personnel
Contact information

株式会社イトーキ
コーポレートコミュニケーション統括部広報課
TEL : 03-6910-3910

  • The information posted is current at the time of publication. Please note that the information may differ from the latest information.