News room

ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President: Yoshiro Hirai) will release the 2023 season model of its original school bag "QNORQ" for children entering elementary school in April 2023 from April 1, 2022.

New colors have appeared in the "Jolie Fille" and "lehtiä" series, making the lineup even more complete.

QNORQ school bags for the 2023 season include new powder pink (image: right) and lilac (image: center) colors for the "Jolie Fille" series, and chalk blue for the "lehtiä" series. (Image: left) will be added to the lineup. Enjoy the bright colors that draw out children's curiosity.

Southern France is surrounded by rich nature and has a peaceful time. There is a culture of valuing old things and skillfully incorporating them into daily life. Jolie Fille is a school bag created with the image of life in the south of France. Please experience the culture of valuing things and develop a kind heart. For the 2023 season, there will be seven colors available, including two new colors: powder pink and lilac.

Finland is said to be the country of forests and lakes. Since ancient times, people in Finland have loved nature, been grateful for it, and lived their lives feeling happy by having a deep connection with nature. After the long, dark days of winter come the beautiful summer that the people of this country feel is the best in the world.

lehtiä has a plain, simple, yet warm design inspired by Finland. Part of the material is tanned leather, which is a natural material. As the tanned leather is used, its color and texture will change. This school bag is made with the hope that you can spend an irreplaceable time with these natural materials. For the 2023 season, there will be six colors available, including one new color, chalk blue.

In addition to this, we also have BRICKWAY, BRICKWAY NOVEL, BRICKWAY NOVEL PREMIUM, which has a Brooklyn taste that is popular among boys, and Jolie Fille chic, which has a simple French country taste. We have a large lineup including: We will be announcing information on events and exhibitions in the near future that will allow you to see the actual products in person, so please look forward to it.

～Randoseru that will be etched deep in your memory forever～
When we were children, the places we loved and the things we cherished are forever engraved in our memories. No matter how much time passes, in a random moment it comes back to me as a memory that never fades. We created our products with a focus on design and functionality, with the hope that children who are about to fly into the future will spend irreplaceable time with their favorite school bags, and that they will develop a sense of valuing things. This is a domestically produced school bag.