2021/10/11
Announcement press release

ITOKI provides products to the Tokyo Harumi campus of Campo Real Madrid, the ground clubhouse facility of Real Madrid official soccer school

~Test marketing using a new workplace is now possible~

ITOKI CORPORATION (Head office: Chuo-ku, Tokyo; President and CEO: Yoshiro Hirai) is sympathetic to the activities of the Real Madrid Foundation (Fundacion Real Madrid), which promotes and spreads international and cultural exchange through soccer schools. In response, ITOKI has provided furniture and other support to Campo Real Madrid, the Tokyo Harumi school, the ground clubhouse facility of the official Real Madrid soccer school operated by Global Football Management Co., Ltd. (Head office: Chuo-ku, Tokyo; President and CEO: Kohei Masuda), which has an exclusive license agreement with the Foundation for the school business in Japan.

「カンポ・レアルマドリード」東京晴海校

Itoki's vision statement is `` Vibrant People, Beautiful Planet.'' and we have been working to support people’s “WORK-Style" activities. and contribute to the SDGs through business.

Campo Real Madrid Tokyo Harumi School, the grand clubhouse facility of the Real Madrid official soccer school that opened on October 11, 2021, is a “study room in the city” that can be used as a place for children to hang out before and after soccer practice and after school. '' and a ``remote work room'' that adults can also use, flexible spaces have been built that can be used by both children and adults for purposes other than soccer.

This time, ITOKI is providing furniture for the office and educational markets, such as personal tables, work booths, and vertically adjustable desks, for newly established study rooms and remote work rooms. By making remote work more comfortable, the need for remote work is increasing due to children's self-studying during their time between soccer practices and changes in work styles. We aim to contribute to ``8. Decent work and economic growth,'' and ``11. Developing communities where people can continue to live.''

Furthermore, ITOKI allows its members to use products that have already been released, new products that have not yet been released, and prototypes at the same facility, and conducts test marketing such as surveys and interviews to improve its own product development. We plan to use this information to deepen our knowledge of new workplaces and ways of working.

「カンポ・レアルマドリード」東京晴海校
「カンポ・レアルマドリード」東京晴海校

Campo Real Madrid Tokyo Harumi School

Address: 4-6-5 Harumi, Chuo-ku, Tokyo
Contact: 0120-059-669

About ITOKI CORPORATION

Business details: Workplace Business, Equipment & Public Works-Related Business, IT & Sharing Business
Head Office: Nihonbashi Takashimaya Mitsui Building, 2-5-1 Nihonbashi, Chuo-ku, Tokyo
Since our founding in 1890, our mission statement We Design Tomorrow. We Design WORK-Style.”, we support the creation of various “Space," “Environment," and “Place" with a wide range of products, including office furniture, logistics equipment, ICT/video and audio equipment, building materials and interior equipment, and home furniture.

press personnel
Contact information

株式会社イトーキ
コーポレートコミュニケーション部
TEL:03-6910-3910

  • The information posted is current at the time of publication. Please note that the information may differ from the latest information.