Vertebra03 will be exhibited for the first time at "New Life at b8ta", a new life support event "b8ta (Beta)", an unprecedented experience-based store from Silicon Valley!
ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President: Yoshiro Hirai) will exhibit the home office chair vertebra03 at "New Life at b8ta," which will be held at product experience stores b8ta Tokyo - Yurakucho (Yurakucho, Chiyoda-ku, Tokyo) and b8ta Tokyo - Shinjuku Marui (1st floor, Shinjuku Marui Main Building) from Thursday, April 1st to Friday, April 30th, 2021.
B8TA (Beta), which started in San Francisco in 2015, has the mission of ``bringing people new discoveries through retail'' and has developed it as a store where you can experience innovative products and services, and first landed in Japan in 2020.
Now that there are more opportunities to experience working from home due to the spread of the new coronavirus, demand for office chairs for home use is increasing. In response to requests from general customers who want to see and try the real thing, ITOKI will be listing the popular home office chair vertebra03 from its online store on b8ta, providing a place for general customers to experience it for themselves.
vertebra03 (vertebra zero sun)
The vertebra03 ranks first in the ITOKI online shop's popular chair ranking, combining ``functionality that allows you to work comfortably'' and ``a design that blends in with your home's interior.''
This product is attractive because it is highly expandable and can be freely customized to suit the user and the uniqueness of the space.
Advanced comfort that you only notice when you sit down
- Smooth rocking allows you to freely support forward leaning, standing upright, backward leaning, and stretching postures.
- The three-dimensional shaped seat slides to naturally guide the person sitting into the correct posture.
A wide variety of unique variations to choose from
- 4 types of frame colors finished with a focus on matte texture
- 3 types of legs to choose from depending on the occasion
- There are 28 types of fabrics with different expressions and textures.
Event overview
| name | New Life at b8ta |
|---|---|
| period | Thursday, April 1, 2021 – Friday, April 30, 2021 |
| venue | b8ta Tokyo-Yurakucho / 1st floor, Yurakucho Denki Building, 1-7-1 Yurakucho, Chiyoda-ku, Tokyo (Business hours 11:00-19:30 *Irregular holidays) b8ta Tokyo-Shinjyuku Marui / Shinjuku Marui Main Building 1F, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo (Please check the Shinjuku Marui main building official website for business hours.) |
| URL | https://b8ta.jp/ |
About b8ta
b8ta opened an experiential store in Palo Alto, near San Francisco, in 2015. As a retail as a service pioneer, he led new solutions for about 5 years.
Our mission is ``Retail Designed for Discovery.'' We make listing in-store as easy as advertising online, giving consumers a place to discover, experience, and buy innovative products from around the world.
Currently, we have stores in three locations in the United States, Dubai, and Japan, and more than 1,000 brands are listed on b8ta.
About Itoki's business
ITOKI CORPORATION was founded in 1890. With the mission statement of "We Design Tomorrow. We Design WORK-Style." the company supports the creation of various “Space," “Environment," and “Place" with a wide lineup of office furniture, logistics equipment, ICT and audiovisual equipment, and building materials and interior equipment. In October 2018, ITOKI opened its new head office, "ITOKI TOKYO XORK" to transform its own WORK-Style and create new value. With the keywords of "freedom" and "autonomy" in mind, the company is challenging itself with new work styles that maximize the discretion of each individual and autonomously design their own work style.
press personnel
Contact information
株式会社イトーキ
コーポレートコミュニケーション部
TEL:03-6910-3910
- The information posted is current at the time of publication. Please note that the information may differ from the latest information.