News room

ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President: Yoshiro Hirai) will release its original QNORQ school bag 2022 season model from April 1, 2021, for children entering elementary school in April 2022.

The 2022 season model is QNORQ's first genderless school bag “lehtiä”. Although it has a neutral and plain design, it is packed with charm that other school bags do not have. In addition, a premium line has been added to the BRICKWAY Novel, a popular Brooklyn-style model for boys, making the lineup even more complete.

Finland is said to be the country of forests and lakes. Since ancient times, people in Finland have loved nature, been grateful for it, and lived their lives feeling happy by having a deep connection with nature. After the long, dark days of winter come the beautiful summer that the people of this country feel is the best in the world.

The new model lehtiä has a plain, simple, yet warm design inspired by Finland. Part of the material is tanned leather, which is a natural material. As the tanned leather is used, its color and texture will change. This school bag is made with the hope that you can spend an irreplaceable time with these natural materials.

Brooklyn is located south of Manhattan, New York. It is a stimulating place that attracts attention as a center of new culture such as art and cafes. BRICKWAY was designed with the desire for people to feel the atmosphere of Brooklyn. In 2022, the BRICKWAY Novel premium line will be released. The calm glow and heavy texture give off an unforgettable presence once you see it.

～Randoseru that will be etched deep in your memory forever～
When we were children, the places we loved and the things we cherished are forever etched deep in our memories.
No matter how much time passes, in a random moment it comes back to me as a memory that never fades. We created our products with a focus on design and functionality, with the hope that children who are about to fly into the future will spend irreplaceable time with their favorite school bags, and that they will develop a sense of valuing things. This is a domestically produced school bag.