2021/01/27
Product press release

ITOKI's first pop-up store of work-from-home furniture that you can sit and try out will open at Isetan Shinjuku store for a limited time!

~With Corona, now is the time to "make working at home more comfortable" Isetan Shinjuku store and Mitsukoshi Isetan online store limited items will be unveiled for the first time~

ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President: Yoshiro Hirai) will open a limited-time pop-up store entitled "Making Working from Home More Comfortable" at Isetan Shinjuku from Wednesday, February 3rd to Thursday, February 18th, 2021.

This time, at Itoki's first pop-up store, you can experience home office furniture that is usually only sold at online stores, and that combines functionality that allows you to work comfortably and a design that blends in with your home interior. Masu. In addition, during the event period, we will have SNS campaigns and purchase benefits linked to the store.

Now that there are more opportunities to experience working from home due to the spread of the new coronavirus, please imagine the living room, dining room, study, etc. of your home and find the furniture that is perfect for your ``work''. We are looking forward to your visit with items available only at Isetan Shinjuku store and Mitsukoshi Isetan online store.

イトーキ初、座って試せる在宅ワーク家具のポップアップストア

※The image is an image. It may differ from the actual product.

Event overview

name "Make working at home more comfortable"
period Wednesday, February 3, 2021 - Thursday, February 18, 2021
*Please check the Isetan Shinjuku store official website for business hours.
venue Isetan Shinjuku Store Main Building 1st Floor Women's Accessories/Promotion (3-14-1 Shinjuku, Shinjuku-ku, Tokyo)
URL Limited time online store (scheduled to be released for a limited time from January 30th)
https://www.mistore.jp/shopping/brand/list?brand=051998&showtop=true
  • At the above online store, you can purchase the same products that are sold at the pop-up store.

LIVING

Do you find it difficult to change your mind when working from your living room?
This is a proposal for a workspace where you can change the space just when you are working, as if you were flipping a switch.
Turn it on to turn your living room into a workspace where you can concentrate.
When you turn it off, you can forget about work and return to a relaxing space.

ONOFF

ONOFF

Compact when turned off!

Compact when turned off!

Limited items available at Isetan Shinjuku store and Mitsukoshi Isetan online store!

Limited items available at Isetan Shinjuku store and Mitsukoshi Isetan online store!

DINING

Do you feel like your body is under strain when you work in the dining room?
Simply updating your dining chair can greatly improve comfort.
For example, simply by tilting the backrest or sliding the seat, you can significantly reduce the strain on your lower back.

DINING
woono

woono

vertebra03

vertebra03

ROOM

A private room is a place suitable for concentrated work.
However, the optimal desk height varies depending on the physique and situation of each worker.
So, how about a height-adjustable height-adjustable desk?
By creating an environment where people can stand and sit, we also support health promotion.

ROOM
toiro

toiro

SALIDA YL8

SALIDA YL8

In addition to the above, we also have chairs that you can sit on and try out.

Purchase benefits

During the event period, those who purchase a chair at the pop-up store or Mitsukoshi Isetan online store will receive a domestic wool desk carpet (limited quantity)!
For eligible chairs, please visit the pop-up store or the Mitsukoshi Isetan online store.

  • The online store is scheduled to be open for a limited time from January 30th.

“#Work at home” campaign

During the event period, those who find their favorite furniture at the pop-up store, take a photo, and post the photo on SNS (Twitter, Instagram, Facebook) with the designated hashtag "#Working at Home" will receive a vertebra03 on the spot. Get an eco bag (not for sale/limited quantity) as a gift!

About Itoki's business

ITOKI CORPORATION was founded in 1890. With the mission statement of "We Design Tomorrow. We Design WORK-Style." the company supports the creation of various “Space," “Environment," and “Place" with a wide lineup of office furniture, logistics equipment, ICT and audiovisual equipment, and building materials and interior equipment. In October 2018, ITOKI opened its new head office, "ITOKI TOKYO XORK" to transform its own WORK-Style and create new value. With the keywords of "freedom" and "autonomy" in mind, the company is challenging itself with new work styles that maximize the discretion of each individual and autonomously design their own work style.

To this release
Contact information

ITOKI CORPORATION
Home Furniture Contact Us

Please contact us using the inquiry form below and write "About the exhibition at Isetan Shinjuku store" in the message field.

press personnel
Contact information

株式会社イトーキ
コーポレートコミュニケーション部
TEL:03-6910-3910

  • The information posted is current at the time of publication. Please note that the information may differ from the latest information.