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The office furniture label "BROWN LABEL" is born to propose comfortable working spaces in the new normal era.
ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President: Yoshiro Hirai) launched the office furniture label "BROWN LABEL" in November 2020 with the concept of "making the workplace more comfortable."
The promotion of teleworking, including working from home, is causing major changes in the nature of offices. Going forward, offices will need to change from "offices where people gather" with only individual desks and conference rooms to "offices where activities gather" that increase workers' discretion and improve their engagement and productivity. In addition, as the number of options for working outside the office increases, offices need to be not only functional, but also have relaxing spaces where workers feel "comfortable."
In response to the new era of work styles, ITOKI has launched the office furniture label "BROWN LABEL" with the concept of "making the workplace more comfortable." You can freely select the functions you want in your office and create a comfortable space by arranging the furniture.
Main features
1. Freely select the functions you need for your office
We offer a lineup of furniture that allows you to create dedicated spaces suited to your activities. You can introduce space into your office as needed to produce higher quality output in less time.
2. Packaged in 4 color tones
The package includes wood grain materials and soft-textured fabric in four tones.
By simply selecting your preferred tone and choosing the items you need, you can easily create a space with a unified look.
3. Choose your furniture to quickly create a comfortable space
Various spaces required for an office can be quickly completed by arranging the necessary furniture. After installation, the layout can be easily changed by simply moving the furniture. It is easy to install on a small scale in parts, and you can easily create a comfortable space in your office.
BROWN LABEL Series
- The series marked with "New" are series in which new products will be added with the launch of "BROWN LABEL".
release date
To be released sequentially from November 2020
About ITOKI's office-related business
ITOKI CORPORATION was founded in 1890. With the mission statement of "We Design Tomorrow. We Design WORK-Style." the company supports the creation of various “Space," “Environment," and “Place" with a wide lineup of office furniture, logistics equipment, ICT and audiovisual equipment, and building materials and interior equipment. In October 2018, ITOKI opened its new head office, "ITOKI TOKYO XORK" to transform its own WORK-Style and create new value. With the keywords of "freedom" and "autonomy" in mind, the company is challenging itself with new work styles that maximize the discretion of each individual and autonomously design their own work style.
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