ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President: Yoshiro Hirai) has won the Good Design Best 100 award at the 2020 Good Design Awards (sponsored by the Japan Design Promotion Organization). This is the sixth time ITOKI has won a prize, with two Good Design Best 100 awards and four Good Design Awards.

This office chair is focused on the original main concept of "a mechanism that naturally leads to the correct seating posture," but also responds to changes in the working environment. In today's coworking offices and home offices involving work remotely, chairs that are excellent in performance and comfort while also creating a relaxing space are required. Bringing an existing office chair into the home can create an unnatural atmosphere in the interior, but this product has excellent design power, a light impression, and a selection of colors that make it easy to blend into the space. By incorporating elements of not only WORK-Style but also "living" into the office space, it provides the driving force for workers to comfortably pursue a wide variety of working styles.

vertebra03 is a new work chair that ITOKI has brought to the world with the help of product designer Fumie Shibata, as an answer to the free working styles of the future. An advanced mechanism that achieves an appearance and comfort that blends well into the living room, unlike conventional office furniture. Another feature is its high scalability, allowing it to be freely customized to suit the individuality of the user and the space. Now and in the future, ITOKI will continue to make WORK-Style in Japan more free.

*Please see below for details on award-winning products.

vertebra03 special site

• "GOOD DESIGN SHOW"
  [Dates] Thursday, October 1, 2020 to Monday, November 30, 2020 *Core period: October 30 to November 3
  [Venue] Website https://archive.g-mark.org/gds2022/
  [Participation fee] Free (no prior registration required)
  
  
• "Good Design Best 100 Presentation" (live broadcast)
  [Date and time] October 8th (Thursday) 11:00-15:30
  *ITOKI's scheduled appearances: [vertebra03] from 14:35, [WAN] from 14:43
  [Video URL] https://www.youtube.com/watch?v=aoPP5PMJKzo&feature=youtu.be

• "Good Design Best 100"
  [Date and time] October 1st (Thursday) to November 3rd (Tuesday) 11:00-19:00 *Only October 1st 15:00-19:00
  [Location] Tokyo Midtown Design Hub (Midtown Tower 5F, 9-7-1 Akasaka, Minato-ku)
  [Admission fee] Free
  [URL] https://designhub.jp/exhibitions/6338/
  
  
• ～デザイン・機能・ファブリックまでこだわり抜いた～「働く」と「暮らす」を融合させたワークチェア "vertebra03″
  ［会期］10月2日（金）～10月25日（日）
  ［時間］11時00分~21時00分（日・祝11時00分~20時00分）
  ［場所］グッドデザインストア丸の内店（東京都千代田区丸の内2-7-2 KITTE丸の内3F）
  ［URL］https://gds.tokyo/blogs/news/vertebra03-20201002
  ※会期中であっても予告なく販売終了する場合もございます。
  
  
• GOOD DESIGN AWARD x Sogo Seibu "GOOD DESIGN, GOOD OVER 50's Living Design Exhibition 2020" Theme: A new way of living
  <Seibu Ikebukuro Main Store>
  [Date and time] October 24th (Sat) - November 3rd (Tue)
  [Location] Seibu Ikebukuro Main Store (1-28-1 Minamiikebukuro, Toshima-ku, Tokyo) 7F Interior Floor "Living Design Salon" and adjacent exhibition hall
  [Admission fee] Free
  <Yokohama Sogo>
  [Date and time] November 5th (Thursday) - November 16th (Monday)
  [Location] Yokohama Sogo (2-18-1 Takashima, Nishi-ku, Yokohama, Kanagawa Prefecture) 6F Museum Street
  [Admission fee] Free

Nesting chairs with a shape that wraps around the body, providing a relaxed and comfortable seating experience. Wan (One Chair) product page

A work chair with a mechanism that naturally leads to the correct sitting posture and a work chair that fits the working style of the times.

vertebra03 special site

Comfortable and stylish lobby chairs for hospital waiting areas

A framework that seamlessly connects digital and analog to support students' independent learning

ACTICT product page

A playful stool that is easy to sit and stand on and can be swayed back and forth

picco product page

Partitions with high design quality and sound insulation

ADRED special site

Established in 1957, it is Japan's only comprehensive design evaluation and recommendation system. This is a design award. A variety of things, both tangible and intangible, are comprehensively evaluated not only in terms of design, but also in terms of process, philosophy, significance, etc., and the 100 projects that received particularly high evaluations by the judging committee were selected as the "Good Design Best 100". will be done.

Good Design Award official website: https://www.g-mark.org/