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2020/02/25
Product Press Release

New model announced! ITOKI original school bag
"QNORQ 2021 season model"

BRICKWAY Novel and Jolie Fille Chic are born

ITOKI CORPORATION (Headquarters: Chuo-ku, Tokyo; President: Yoshiro Hirai) will release the original QNORQ school bag 2021 season model on April 1, 2020, for children entering elementary school in April 2021. The 2021 season model includes new models for both the boys' model "BRICKWAY" and the girls' model "Jolie Fille."

BRICKWAY Novel

Jolie Fille Chic

BRICKWAY Novel

Brooklyn, located south of Manhattan, New York. It is an exciting place that attracts attention as a source of new culture such as art and cafes. BRICKWAY was designed with the desire to let you feel the atmosphere of Brooklyn. In 2021, a new model will be released for BRICKWAY. Enjoy this unique world view that is simple yet deep together with your child.

This backpack features a two-tone design with the flap and the body in different colors. The inside of the flap features a graphic that resembles a vintage poster, and the side features a design that resembles an ice axe holder.

Color 3 colors (moss green, navy blue, bitter black)
material Clarino F
price 58,000 yen (tax included: 63,800 yen)

Jolie Fille Chic

Southern France is surrounded by abundant nature and where time flows peacefully. There is a culture of valuing old things and incorporating them into daily life. Jolie Fille incorporates the atmosphere of southern France into its design. New models will be released for Jolie Fille in 2021. Come experience the culture of valuing things and develop a kind heart.

A simple and elegant school bag with embroidered stripes on the flap and sides. The inside of the flap has a refreshing blue-gray botanical design. The sides are embroidered with a piano. The bag has an original bell-shaped stud.

Color Available in 3 colors (Classic Ivory, Deep Blue, Wine Red)
material Clarino F
price 58,000 yen (tax included: 63,800 yen)

Requesting the 2021 season catalogue

The 2021 season catalog is scheduled to be delivered in late March. We have started accepting reservations for catalog requests on our website.

About ITOKI's personal environment business

In addition to furniture for children such as study desks based on the concept of "creating a learning environment that helps children grow," we also provide study and SOHO furniture that accommodates the increasing number of people working from home due to the promotion of work style reforms, as well as living rooms and dining areas for families to share. We have a lineup of products such as furniture that suit a variety of lifestyles. Our unique products that decorate your personal space contribute to improving the value of your life.

Regarding the product
Contact information

株式会社イトーキ
パーソナル環境事業統括部
TEL : 03-6908-8357
(平日9時00分~12時00分 /
13時30分~17時00分)

press personnel
Contact information

株式会社イトーキ
コーポレートコミュニケーション部
TEL : 03-6910-3910

  • The information posted is current at the time of publication. Please note that the information may differ from the latest information.