ITOKI CORPORATION (Head office: Joto-ku, Osaka City, President: Yoshiro Hirai, hereinafter referred to as "ITOKI") will be releasing new learning-related products nationwide from August 1st, primarily targeted at new school entrance children in the spring of 2018.

In the two years since last year, ITOKI has focused on the issue of customers not being able to organize and store things well, and has proposed methods to store the increasing number of tools that increase with growth and progression in an easy-to-use and neat way through features such as "tidying trays" and "free box-type lower drawers." We believe that by proposing the habit of organizing and storing things through study desks, we have been able to help promote children's growth and independence.

In 2018, we will focus on diversifying needs for learning environments and offer suggestions for creating optimal learning environments from the perspectives of "timing," "space," and "style" to help each family find the "learning style" that's right for them.

In order to respond to the diversification of the "timing" for creating a learning environment, we will strengthen our support for "creating a learning environment" from the upper grades onwards. We will add new items to the vintage-style "UTTOFOAK" series released last year, and will also debut a new product, "SCRIPT," that can cater to the preferences of upper grades students.

In addition, to enable you to create a learning environment in various "spaces" within the home, we have a wide range of items that are perfect for children's rooms, items that are perfect for the living room, and items that can be used in either.
Regarding "Style," we are not just focusing on being able to choose from a wide variety of designs, but are also focusing on being able to choose and purchase the items you need. We are also further strengthening the element of being able to choose colors, which is of great interest to our customers.

This year too, ITOKI will continue to strive to provide better products and services to satisfy our customers.

Sales route: Furniture stores, specialty stores, etc.
Sales plan: 3 billion yen

This desk series is aimed at upper elementary, junior high, and high school students, and is designed to create the "next-generation learning space." Choose from seven items in two colors to create your own learning space. It is packed with ideas suited to the target audience, including items that are compatible with tablet learning.

Woodfork, which debuted last year, has been very well received. It is a vintage-style series made of iron and knotty oak. The design and texture are appealing not only to elementary school students, but also to junior and senior high school students. This year, we are strengthening the series by adding four new items, including chairs and carpets.

This color desk has been renewed with the concept of blending in with the interior. It is a free one type that can be rearranged. The wooden chairs are also available in the same color, making this a series where you can truly enjoy the colors.

The Remo series is popular for its natural wood and simple design. The NAH type, which can be rearranged, has been updated with the popular dark color, and you can now choose from three wood grain colors. In addition, a 52cm deep living room desk has been added to the NAS type, which allows you to choose your favorite items and purchase them.

The French Country series is celebrating its 8th year since its debut this year. The tabletop is made of rustic wood with knots and bark inclusions, giving each tabletop a different, rich look. It is a one-of-a-kind piece of real wood. A 52cm deep living room-compatible desk has been added to the GCS type, which allows you to choose and purchase your favorite items, just like the Reemo. The wagon has also been renewed to natural wood.

The KS9 has been released as a swivel chair that combines functionality and design, and is suitable for living rooms and for older students.
The resin material is kept out of the reach of the consumer, so it blends seamlessly into the living room. We also added new colors to our conventional swivel chairs so that they can be chosen by a wider range of customers.