ITOKI CORPORATION (President and CEO: Yoshiro Hirai) will begin nationwide sales of 173 new learning-related products from August 1st, primarily targeted at new school students entering school in the spring of 2017.

A recent trend is that the timing for creating a learning space for children is not limited to when they enter elementary school, but is now more diverse. Therefore, in the 2017 season, we will propose optimal learning environments for each generation and respond to our customers' requests.

In terms of products, we have been offering the "Dekirabo Series" with the desire to help children become independent in various aspects of daily life. For the 2017 season, we will be releasing the "Mie Kuro (the visible closet)," which will rapidly encourage "the ability to take clothes in and out," and the "Yomi Tana (the shelf that makes you want to read)," which will rapidly encourage "the ability to read books willingly."

Additionally, we will be launching two new brands: "UTTO FOAK," which can be used by both design-conscious children and adults, and "UNIAS," which offers a wide range of colors and allows for a wide range of combinations to suit different uses.

This year too, ITOKI will continue to provide better products and services.

Sales route: Furniture stores, specialty stores, etc.
Sales plan: 3 billion yen

Cofano, which debuted last season, now has a new twin bookshelf. It can be placed between two desks and used by siblings side by side. The space in front of the bookshelf has space for two school bags and a convenient hanger. It is an item with a unique design that is typical of Cofano, designed with children's belongings in mind. The depth of the bookshelf is suitable for A4 file boxes.

The hugely popular brand Chamomile has a lineup of GCS in which each part of the desk, wagon, upper shelf, storage rack, and bookshelf can be sold separately to meet the wide range of needs of customers. Customers who do not need the wagon or upper shelf can also purchase it.
In addition, the range of Deki Labo products has been further expanded. 

A high-type model has been added to the popular NAH model made of natural wood. In addition, a new color, Latte Natural, made of beech wood, has been released, completing the lineup.
In addition to the NAS, which can be purchased separately like Chamomile, we have also added two other Deki Labo products.

This new series combines knotty solid oak and iron for customers who are particular about their interior design. The lineup includes two types of desks, a wagon, a top shelf, a rack, and a shelf. The design and texture are suitable for not only elementary school students, but also junior high and high school students.

This new unit desk is designed with a color coordination concept, and the lighting color can be selected from five colors. By combining it with a color wooden chair and color carpet (sold separately), you can coordinate your study space with your favorite color.

"Deki Lab" is an initiative by ITOKI that aims to help children grow to be able to do various things in their daily lives independently.
Two new products have been released this season. We want children to develop the habit of reading books. This is why we created "Yomitana," a shelf that makes you want to read books. The other is "Miekuro," a closet that makes it easy to take clothes in and out. Both items are available from both the Chamomile and Reemo brands.
"Dekirabo" will continue to support children's growth.